Field notes
Notes from multi-market seller work
Practical articles for operators who already export settlements and argue about margins across ASEAN storefronts.
11 November 2025
Reading Fee Drag Across ASEAN Storefronts
How Thai sellers can line up marketplace fees, payment charges, and FX so cross-border margins stop looking healthier than they are.
7 January 2026
When Returns Signal a Listing Problem
Return spikes after a new country launch often point to mismatched expectations in titles and images, not only shipping quality.
1 March 2026
Building a Monthly Scorecard Sellers Actually Read
A short set of stable measures beats a crowded dashboard when founders and operations leads share one monthly conversation.
18 May 2026
Preparing Exports for an External Audit
Clean extracts shorten an audit by days. Here is a practical checklist Thai sellers can run before sharing files with an analytics advisor.