“The audit pack showed our Singapore margin was thinner than the storefront charts suggested once FX and promotion fees were lined up. We paused two campaigns that looked successful on paper. The walkthrough was dense; I would have liked one more visual summary page for my operations lead, but the written priorities were clear enough to act on.”
Client stories
What sellers noticed after the packs landed
These notes reference specific engagements — audits, listing reviews, scorecards, and briefings — rather than generic praise.
“We knew returns were high after opening a new market, but not which titles were confusing buyers. The annotated listing examples gave our content team a concrete rewrite queue instead of another vague brief about 'localisation'.”
“I used to rebuild spreadsheets every month before talking to my sister who runs fulfilment. The scorecard arrives with the same columns, so our call stays on what moved rather than on formatting. After three months I still wish advertising cost of sales split by creative, but the market view alone is worth the retainer.”
“The briefing did not cheerlead the launch. It flagged fee exposure in our category and suggested waiting one quarter while we cleaned listing attributes at home. That restraint saved us from a rushed storefront opening.”
Extended project notes
Two anonymised summaries from recent Bangkok-led work.
Q4 multi-market fee reconciliation
Compared settled fees across two ASEAN storefronts for a peak season window. Identified promotion fee stacks that erased gains on three hero SKUs and produced a 90-day sequence starting with fee map education for the marketing team.
Outcome: Seller paused two optional promotions and rewrote internal margin targets by market.
Return spike after new-country launch
Sampled top SKUs in the new market, compared attribute tables and primary images to the domestic catalog, and ranked listing fixes by traffic.
Outcome: Content team corrected the top twenty SKUs first; "not as described" returns eased over the following two settlement cycles.